Now more than ever, hotel reservation systems are of vital importance to a successful hotel. Why? Because the electronic era is prospering, hoteliers wishing to take a slice of the World Wide Web “pie” must invest in online reservation tools and a rigorous hotel marketing strategy to ensure they triumph. Hotels at the luxury end of the market have found the number electronic room reservations via internet, CRS and GDS rising dramatically throughout 2008. Third party booking sites like HRS.com and hotel.info have brought a rising number of reservations to over eighty percent of hotels. It’s time for the smaller, family run hotels to jump on this bandwagon and enjoy the rewards!
Promoting a hotel digitally, regardless of its size can ensure room capacity is met over night. Significant research suggests that hotels using electronic room sales via central reservation systems and global distribution systems have flourished in 2008. Why? Because digital promotion through IDS, GDS and search engine marketing levels out the playing field. Small hotels can contend with the big players by putting their website in front of a receptive audience looking for a hotel to suit them as closely as possible. The 21st century holiday maker wants information, images and above all CHOICE and they are willing to search across as many channels as they have to to find it. Hoteliers must ensure their website is visible to this magnitude of traffic – how else can you guarantee your potential reservation won’t go to the hotel down the street?
Undeniably, online booking is booming - twelve percent of the hotels in Germany obtain nearly fifty percent of their turnover with electronic sales and hotels which concentrate their sales strategies on online channels are growing strongly. The majority of hotels based in Western Europe use some sort of online distribution channel company and industry professionals everywhere are sending a clear message that hospitality business without an internet strategy is history.
With online hotel booking promising to continue to be important for hotels across the world hoteliers should be looking out for the best hotel booking engines, GDS and IDS systems. Furthermore seeking a partnership agency which also offers exposure across search engine platforms is going to give them the edge on the competition.
Small and medium sized hoteliers are missing out on lucrative bookings and need to be pulled into the 21st century with a cost effective hotel reservations strategy. Statistics are hard to ignore, especially when hotels located closely in proximity to one another are acquiring distinctly different levels of reservations.
Speak to a GlobRes representative today to find out more about how hotel GDS and IDS can increase your hotel bookings. Complete our online contact form or visit www.globres.com for more information.
Editors Note: Please direct all press queries to Samantha Hasler. Tel +34 952939344 or email Samantha@globres.com
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